You may not be new to Facebook, and my hope in writing this is that you aren't, but if you are new to Facebook, this may save you some "skin in the game," from experience. The leading consultants on social media will tell you how powerful it is as an advertising tool. The leading local groups for discussion will tell you what a powerful way to stay in touch it is (personally for local - my preference is "ring -ring" but that's just me...). Those who have huge groups of people in their Facebook family will tell you what a great place it is to share. Are you seeing a common theme here?
From this brief you should take away two things: 1) Experts when it comes to this field, are called that, because they've learned all about this new way of behaving called social media, within the last decade. They should be noted, and listened to, but also, understood for what they are, experts- you and I, aren't- and the difference, when we understand it- can really spare us a lot of sweat when it comes to what we call success for our Facebook page. 2) We live in a culture and world which professes to be outcome based; every time you speak with someone the subject invariably becomes, "what happened," or a flavor of that- guess what (?)- the same holds true in social media with Facebook!
This article really begins three years ago when Joe Vitale, Mr. Fire as he is known, introduced me to a new form of communicating over the internet called Twitter. Dr. Joe said that Twitter would 
About the time that my experience in life began to change from working hard to working smart, my training on Facebook also changed, and Mari Smith entered the picture in her seminars. Mari is not only brilliant, she is not only a student of the craft, but she is a powerful and influential member of what Facebook is actually about- so much so, that Mari speaks now at large events that not too many years ago, weren't. Today those events, social media training events and seminars, many of which take place via the excellent work of Michael Stelzner, of Social Media Examiner 
fame; are well attended and recognized within the community of Facebook professionals, as having tremendous value, they do; took one online two years back, it changed my Facebook."Scareech..." that's the sound of fingernails on blackboard, most unpleasant, almost no one likes that sound- so it gets attention, and it's why we need to throw on the brakes one second - and stop and realize that what Facebook appears to be is a great communication center where your face and photo's and even videos, can be sent to friends, and those who choose to want to look at what you are saying or going through, that you enter. Would that pretty much match the opening viewpoint that most of us had? My experience was from chat rooms and online meeting rooms, suddenly there were images, and video's and sound and motion, wow, it was like an entirely new universe to me, and I'd be willing to bet, for anyone who first walks on to the Facebook page, and starts getting into what it's about, it may seem so, and that, is what sets it apart.
But the "scareech," is to call attention to the less obvious, the less surface issues, and begin to move into the deeper and more creative areas. What Facebook begins as in your life, is likely nothing like what it is now; that's either good or bad, some people have actually had some bad experiences on Facebook; but almost every comment that I've heard over the years has been positive. Let's stop and consider that- here is the 5th largest nation on earth by population, which has more interested and involved members of that nation, than just about any other. Think about all the posts and all the conversations, and the sheer weight of the value of those and you begin to see, Facebook may be, and likely is, a phenomenon that has changed history; via exposure and open communications; and one which will, into the foreseeable future, continue to be a historically relevant force.
A force to be reckoned with, or, a flow to move along with, there are many different ways to relate to the fact of the enormous reality of what Facebook became; that was then, this, however is now, and it may not all be good- so hang on- we're going to go some places that not everyone likes, but places where we may need to check, because Facebook may not be what it appears to be.
"High Tech High Touch," John Naisbitt began to hint at what we're seeing today, his insight began in 1988; so computing and the social media that we have today, didn't exist, but since that time, and the hardcover publication of his work in 2001, much has changed and not all of it is for the better. Let me ask you this, are you primarily sharing deep and insightful parts of you out there on the social site? Likely no, because we know, for the most part, that it is seen by- well; everyone- and certainly by your Facebook friends, that's certainly true; but, we don't want them to know it all, nor would that be good, would it?
So what are we not saying, what, in other words, if we were in a high touch; personal, in person, meeting, might we say, that here, in this high tech realm, we won't? On the other hand, because the person isn't there, what will we let fly that were they there, we'd never let get said? Now before you dismiss this as obvious, stay one more round, because it's going to be worth considering, that's the way that social science is, taught it for a couple of years at two year colleges, that and basic psych so, this is an informed opinion, with some facts to back it, Facebook, isn't what it appears to be.
Imagine standing outside a house and looking into the window of that home, what might you see? You might see mom and dad very wildly gesticulating with their hands and arms, and you might think that they are having - A. An argument? Or, possibly, B. A very intense discussion. What would cause you to deduce such? Their gestures, right(?)- their hands and faces, and things that you could see standing outside that window- and looking in.
This would be things that you would know from that perspective, that they wouldn't know that you knew. Suppose that after several hours you return to their home, knock on the door, and go into that living room with them? Now you can talk, exchange ideas, and both of you will know the same information, they know and you know. You wouldn't know what was inside their heads, what they were thinking, unless they told you, so those things would be secret, unless revealed; in which instance, the secrets would become shared information. Things that you know and they know, things that they know and you don't (their inner thoughts), things you know and they don't (what you saw), and a category we seldom like to address, that neither of you know- the deep end where a lack of knowing can be very powerful. This is called the JoHari window concept, it was invented by two men who studied four areas of our thinking and feelings and lives and how those four areas impact upon our lives and the lives of others...this isn't new stuff, it's well recognized in the world today, here for example, is one site of 348 thousand that come up when Googled [click] Here comes the kicker - we're going to put some ingredients into this mix and the soup is going to start to have a flavor because Facebook isn't all that it appears to be, point in fact, it may something we aren't thinking it is capable of being? Something that we don't want to believe, it could be.
Step back into social media, only now, see it through the lens of this truth, it's a harsher lens, because what may be happening, as we participate in it, may not be what we'd like? What would your ideal outcome from Facebook be- have you one in mind? When you post something, is it just, "getting it said," or do you think before you post? How when you comment, reply, do you just "go with it," or do you stop and analyze, then reply; or, in such instances, do you choose to just observe with no comment? We're going to wrap this first session up with a doozy; but it's a doozy worth it to you for thought, is my hope in bringing it to the table.
When you have a high touch experience, a hug, a smile in person, a group where everyone has a good time playing games, a great restaurant experience, a grand time- somewhere- that's warming to the soul, we love those times, and we remember them, they are warm. Facebook isn't warm, it's techno, yes, you see the smile, but
One of the brilliant leaders from Britain, Michelle Holmes teaches us to use video, now, Michelle I believe credits that idea to Marie Forleo, who has a great show on MarieTV; and also I'd believe Amy Porterfield another astonishing leader; who also, along with Mari Smith and Michael Stelzner emphasizes the use of, and high content value of, video. Here's the doozy; video or not, it's not the warm tech of touch, it is still high tech, cold tech, no matter how warm we try to make it- and therein, we shall on this first session, stop- with the doozy-
is Facebook a cold tech nation?
Love to hear from you, and we will be putting this session into a video, and we will continue to explore the doozy, but we'd love to have you join in that exploration- if we can answer any questions about this, please do contact Dr.D at drd1201@gmail.com, or the cell, 318-465-2762, yes, I do answer emails, in a day or two, and yes I certainly do answer the cell, but if we're meeting with officials or clients, might have to get back to you, I try to return all calls within a day...please do leave a voicemail, although friends have been fussing at me about that being full...;-) See a pattern here? At any rate, thanks for taking your valuable time to consider the nature of what Facebook may actually be and what that may mean...
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